Written on the 11 October 2010 by Altitude Communications
The cost effective and easy ways you can incorporate videos into your marketing
The big screen, the small screen, the computer screen - we are, as a whole, a generation that craves "streaming" entertainment and online media. And while TV advertising is usually restricted to businesses with BIG Budgets, there are ways for small and medium-sized businesses to compete - which won't hurt the hip pocket. It's called Online Video Marketing.
The un-doubtable truth is that Video Marketing can be one of the most effective ways of generating a lot of traffic to your website. Like an online TV Ad, Web video marketing can be seen by millions of people, but unlike its traditional cousins, Web Video Ads are cheaper to create, can be played over and over again; and can increase a website's search engine ranking.
And while there's no doubt that video marketing is cost effective - especially compared to other forms of advertising such as TV or print, it is also an extremely efficient promoter of your product or services. You see, people remember the content of a video much more vividly than they would just text, and that's not just because a video makes it a lot easier to capture people's attention. Just like a live sales person, a Video Promotion allows you to take your audience on a virtual journey where you are in control of the images they see and the sounds they hear. Plus, because video marketing campaigns usually stream live from the Internet, you're able to direct your audience to a sales site or website capture page for instant/impulse sales and generating quality leads for your business.
Previously we've discussed the advantages of video marketing, but in this article we're going to take it one step further and show you the easy ways to make your video marketing go "viral."
But how do you structure your video so that it's entertaining and effective?
4 Quick Tips and Important Pointers:
Ensure that the content of your video is entertaining and relevant (in terms of content) to the target, but also concise and to the point.
Before viewing your video, ensure you capture your prospect's details so that you can follow-up and market other products to them. This is a great way of generating leads into your contact database. If you do not currently use a professional email marketing system we suggest that you Test-Drive the FastTrack Emarketing system.
Make sure that your contact details - web address/phone etc. are clearly displayed frequently throughout your video. Don't make the mistake of putting the sales pitch ONLY at the end. We recommend adding this to the base of the entire video footer.
A good structure to follow is the "infomercial" advertisements on TV. These companies have perfected the art of video marketing, follow their structure and test the results for yourself.
Now, how to produce your video in 5 simple steps
Write a screenplay/script or a basic bullet point structure for your video content. Think about what it is you want to convey, and then design a structure that strongly promotes this message. A good structure to follow is the "infomercial" advertisements on TV. These companies have perfected the art of video marketing, follow their structure and test the results for yourself.
Record your video. Don't try to do a single read without any mistakes. By taking the time to do multiple takes of each section you'll be able to easily edit the video into a professional-looking final draft.
Now edit your video. This isn't as difficult as it sounds. There are many audio/video editors available such as Camtasia, Jing or ScreenToaster which are easy to use and will make it easy for you to make your video more presentable.
Research the best key words for your video - remember these will help your video to be found, both within the video directories and through normal search engines, so take the time to get these right.
Now upload your finished video to the video directories and servers or and your own website or blog. Check out our How to get your video seen section below, but also consider uploading your video to social networking sites such as to Facebook, LinkedIn and MySpace. Also, if you're a blogger, make sure that you embed your video into the blog and on your website for increased traffic and search engine interest.
How to get your video seen
You've got a couple of options here - submit your video manually to the various video directories, but this takes a lot of time, as there are a lot more than just YouTube to consider. If you're manually uploading your video consider sites such as: Viddler, Google Video, Yahoo Video, MSN Video, AOL Video, MySpace Video, Stumble Video, MetaCafe, Veoh, Daily Motion, Vator TV and more.
Alternatively, you could outsource the submissions to someone who will do the manual work for you, but this could become VERY costly. The smartest option, especially if you're serious about ramping up your video promotion is to use a tool such as TubeMogul. This free service allows you to upload your video to once site, which then deploys your video to all of the top video sharing sites on the Internet. Watch the video below to find out more...
Copyright Altitude Communications 2010. All Rights Reserved. This article may not be used without the prior written consent from the author. See below for more details...
DO YOU WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this text copy in its entirety:
Marketing Mentors Bill Doyle and Sandra Hammond from Altitude Communications publish the popular 'My Marketing Mentor' weekly eZine with over 4,200 subscribers including solo-preneurs, entrepreneurs and business owners.
If you're ready to boost your business, generate more leads and make more money, get your FREE subscription to this valuable publication, plus our popular Report "50+ fresh eMarketing ideas and tactics to help you to attract new clients like bees to a honey pot and grow a profitable business without spending a fortune." Go to www.Bees2HoneyPot.com