http://www.altitudecommunications.com.au/ Altitude Communications Articles http://www.altitudecommunications.com.au/?process=views/article.php&articleId=3947 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=3947 When marketing products and services on your website, we all know that good copywriting sells. Great copywriting, however, will take your business to heights you never thought possible. Unfortunately, being a brilliant business mind doesn’t automatically make you an adequate copywriter, so here are some tips to put your business firmly on the path to success. Tip 1. – Include all possible audiences in your... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=10079 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=10079 What are the Benefits Of Using Autoresponders In Email Marketing? If you're in business, then chances are you're looking for easy ways to automate your processes and reduce duplication of tasks. But unless you're a manufacturing business with loads of robots and machines, how can you possibly automate your tasks? Well the simple fact is that it's really easy using email marketing autoresponders.... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=7477 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=7477 How to really get people talking… It is often said that Word of Mouth Marketing is the most powerful form of marketing available. Cost-effective and efficient, having a group of raving fans talking about, and in some cases, practically selling your product for you, can make a huge difference to your bottom line. And while the organic creation of word of mouth, in which you actually do very little other than have... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4803 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4803 The secret to using blogs to create credibility, rapport and trust with your clients. Business in almost every industry has found itself under incredible transformation over the past few years. Global and cutting edge technology has shrunk the world even further, and now what used to exist only in business owners’ wildest imagination has become easily possible. In turn, the possibilities for the success, career growth and personal... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=7069 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=7069 Newcomers to the world of email marketing often believe, that in order to be successful, they need to have access to a huge database list. Fortunately, for most of us, this is the stuff of urban legends. You see, while big email marketing databases are great if they are well managed, clean, active AND interested in your products and services, the sad fact is that often with size comes neglect or poor management. Without knowing... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8187 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8187 Discover these simple strategies to help you to expand your online business network... Get Connected and link yourself in! If you're looking to expand your business network, and let's face it, who isn't... then LinkedIn may be the just the tool you're after. A purely business-oriented social networking portal, LinkedIn allows you to expand and develop your online network of contacts without leaving your home or office. Most effective... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=7263 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=7263 With customers demanding better service and more value for money, there has never been a more important time to demonstrate and advertise the added value that you offer. And with the deepening global financial crisis, clients will start to keep an ever watchful eye on their money. It is at this time that the importance of going the extra mile, adding extra value, good customer service AND having a good quality product or service could mean... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8968 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8968 The cost effective and easy ways you can incorporate videos into your marketing The big screen, the small screen, the computer screen - we are, as a whole, a generation that craves "streaming" entertainment and online media. And while TV advertising is usually restricted to businesses with BIG Budgets, there are ways for small and medium-sized businesses to compete - which won't hurt the hip pocket. It's called Online Video... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8713 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8713 At the end of the day, marketing's main reason for existing is sales. After all without sales a business will cease to exist - no matter how good its product, how dedicated its staff or how beautifully designed its website. In fact you could say that a sale is the lifeblood of every business. So when it comes to online marketing the conversion of a lead into a sale is very important. The following article will explore how to increase the... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=6693 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=6693 Mega-rich Internet Boffins, Google Gurus and other SEO experts will all tell you the same thing..."To create a successful online business, you need SEO." But do you really? Are the hundreds, sometimes thousands of dollars that you're spending every month, really worthwhile? Does all that extra traffic coming to your website mean extra dollars in your pocket, or just more nameless, faceless people looking at... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=6623 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=6623 Target your marketing campaign through Opt in emails Opt in email marketing is one of the best ways to target your goods and services online to customers who are actually interested in what you are selling.  A permission based newsletter is one of the most effective marketing tools as it is fast, personal and less expensive than main stream advertising.  With an opt in email customers agree to accept information ,... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=7566 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=7566 Birds of a Feather Flock Together  Once again the world of social networking is expanding and taking a leap forward. Where once there was only the Internet with its static web pages and minimal community involvement, today's web surfer is spoilt for choice.   Social Networking and Entertainment Sites such as MySpace, Facebook and YouTube are redefining how we interact with technology, our friends and family; and more... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8932 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8932 ... and the Common Mistakes that can cause your Lead Management System to Fail The difference between having a professionally-designed, carefully thought out and implemented lead generation strategy can be the difference between having a bucket load of qualified leads, or a massive list of leads that will never result in a sale. The most common mistake that most business owners make is forgetting how much the original lead cost them to... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4210 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4210 Listening to the story of the road to success of entrepreneurs and business-people across all industries and all countries, it becomes apparent that their success came at a cost. They all had to give up something for what they achieved, perhaps an initial financial investment in the business, some other dreams they may have had, or their free time on the weekend. Does success always come at a cost, does this really matter in the scheme of the... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4165 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4165 Imagine you have developed or created a completely innovative product or service, one that you feel is bound to change the way people operate in your industry. The unfortunate truth is that, no matter how unique or cutting-edge your offerings are, you will have no customers if nobody actually knows you are there. There are many ways to market yourself, your business and its products and services. Some avenues are more costly than others,... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4144 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4144 The top 4 ways to build a personal brand that will boost your business. Colours, icon choice, name… these are all important decisions that everyone who has started a business or undergone a re-brand has faced, and while these are very important decisions, with wide-ranging ramifications, have you stopped and thought about your own personal brand and how it’s being conveyed? Born in this modern era when customers are... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4002 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4002 Discover how you can increase the amount of profit your business makes without it costing you a fortune! The first things that automatically come to mind when thinking up ways to increase your business' profitability are the most obvious – increase advertising, increase prices, increase range of products/services and reduce overheads. However, there are much simpler and less costly ways you can increase the profitability of your... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4093 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4093 Grow or perish… as you well know, in business there are only two options. And while we are constantly being bombarded with the latest marketing options, gimmicks, trends and opportunities, it seems that in the current market the simplest things are often the best. The key to generating more leads, in the current economic climate is community. Your prospects want to feel as if there is a face behind the corporation. Gone are the... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=6436 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=6436 How to promote your business to the world for FREE! YouTube is an online video phenomenon and a cheap and accessible tool to promote yourself and your business online.  Online video advertising and marketing is experiencing rapid growth with the popularity of YouTube.  Take your small business marketing to the next level with online video advertisement and your own channel. YouTube is an interactive worldwide community,... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=3855 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=3855 Discover the secrets to being a successful Entrepreneur...  Becoming an entrepreneur is not an easy task! Around 45 percent of all new businesses fail to survive more than two years. There are certain qualities and characteristics that are absolutely necessary if you would like to become successful in your business ventures. Some of these qualities are built-in parts of your inherent personality, and some of them get developed over... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=5919 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=5919 Social networking is not only the buzz-word on everyone’s lips, but the community everyone has to be part of, or miss out on what is happening in the world of their “friends.” Many people use Facebook as a business networking tool, rather than simply a way of sharing photos. As community is becoming increasingly important in this high tech age, it is a well known fact that people would rather do business with... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8764 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8764 Discover the power of self-promotion and personal branding to position you as a trusted expert. If you're still hiding behind the safety of your brand then it's time to stand up and be counted. The rise of social media has taken the focus away from "brand names" and turned to the people behind them. There's countless examples of this, even in corporate land... think of tycoons such as Richard Branson, Dick Smith and Donald... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4983 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4983 Hi-tech + Hi-touch = BIG PROFIT Technology has become incredibly advanced over the past few decades. It has enabled businesses to operate 24/7 and consumers to obtain support, answers to their queries and make purchasers from anywhere in the world, around the clock.  As such, consumers have come to expect instantaneous reactions from companies with whom they wish to do business – this has become the norm. However,... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=10367 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=10367 Social media is not only the buzz-word on everyone’s lips, but the community that everyone has to be part of - or else you'll miss out on what is happening in the world of your “friends.” The huge wave of public interest in these new mediums has as a result, created an equal amount of buzz within business circles. To that end, a lot of business owners are asking "how do I use social media to build my... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=10326 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=10326 Most businesses these days have a website, whether it's a simple online DIY brochure-type website or a more complex e-commerce online shopping website - the fact is that having a website is pretty much synonymous with being in business. And while many Business Owners get sucked into the beauty or aesthetic qualities of their website, at the end of the day, your website isn't online to look pretty. One of the most common purposes for having a... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=10282 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=10282 Attraction Marketing - Attracting instead of Chasing Customers Learn the secrets of pull marketing strategies verses traditional push marketing strategies for attracting new customers to your business. Attraction Marketing is one of the buzz words of our age. Whether that's because people dislike old school, hard-selling strategies or the fact that our growing love of technology has opened up a plethora of information sources, it's now... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=10007 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=10007 How to get others to start new forms of instant income for your business Whether you’re launching a new business or extending a product or service in your existing business, one of the toughest and most immediate priorities is finding new clients, but often we don’t have large marketing budgets or you simply don’t have the time to spend developing new customers. So how will you find hundreds or thousands of... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=9847 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=9847 Immediate Sources of Income Last week we introduced you the first in our two part series on how to generate instant income this year. This week we finish the series with how to reignite old customers, affiliate programs, how to use technology to take the work out of contact and our personal favourite … continuity programs. So bring on the income… Reigniting the Flame with Free Giveaways Whether it’s a... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=9811 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=9811 Immediate Sources of Income With Christmas little more than a distant memory it’s time to buckle up and prepare for a big year ahead. And if you, like us, have given your credit card a workout over the festive season, then a few ideas for generating an instant stream of income would be well received. Remember, that while these ideas are perfect for implementing now, don’t forget about the rest of the year, as many of... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=931 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=931 Although the festive season is a time to eat, sleep and be merry it's important to be on the ball when it comes to your marketing strategy and not let things slip. Christmas and New Year is a great time to stay in touch with clients, associates, sponsors or whoever you value as a member of your Business network and eMarketing is fast becoming the most effective method of doing this. Here are a few helpful tips to ensure that your business... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4378 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4378 Discover the secrets to ensuring your professional image stays professional. Technology has certainly provided many advantages and short-cuts to doing business; there is absolutely no question about it. Potential customers overseas, interstate and locally can purchase from you following a simple online search, with the potential to grow your business and profits beyond your wildest dreams. The other opportunity technology has provided is to... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=7148 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=7148 What Is Attraction Marketing? How to attract more leads… Attraction marketing is the next generation model of marketing that is amongst the most powerful means of generating and building a quality list of hot target leads into your marketing funnel. Attraction Marketing is about positioning yourself as an expert over and above your products and services with the main goal being to build a strong trusting relationship with your... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8880 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8880 There's no doubt that lead generation is the lifeblood of every business. Along with sales, an effective lead generation strategy can make or break your business' success. But how do you streamline the lead generation process so that you've still got enough time to "do" business. The term Lead Generation makes it sound so simple, but the reality is that it's so much more than that. To effectively convert your lead into a... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8826 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8826 How purchasing multiple domains can increase your results and channel leads into your sales funnel. Web addresses, URL's, domain names, whatever you call them, your web address can define your company and affect the amount of both organic and SEO-instigated traffic that you receive. The most common type of web address is your company name... for example www.AltitudeCommunications.com.au, but you shouldn't stop there. In this article we'll... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8617 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8617 Use these social media, email marketing and other online tools to boost attendance at your next event... Seminars, webinars, teleseminars, lectures and conferences - if your aim is to get a group of people together, then you need to know how to market an event. Traditionally event marketing involved a lot of advertisements, often a Public Relations Campaign and a fair bit of telephone time direct calling and telemarketing. And while these... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8507 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=8507 A novice’s guide to promoting and selling your information products online. You’ve read the testimonials, and seen the impressive bank statements, now it’s time to launch your product online. Last week’s article explored the easiest ways to create an information product that you can sell online. It covered things like articles, ebooks, interviews and audio programs, but now it’s time to... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=6768 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=6768 Everyday millions of people go online to buy and download information from ebooks, special reports, articles, software packages and membership programs.  We are a society craving information and you can learn here how to make money from giving consumers what they want. A great money spinner is to find a profitable product with a unique selling point and market it as an information product.  Information products can be... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4989 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4989 Technology has become incredibly advanced over the past few decades. It has enabled businesses to operate 24/7 and consumers to obtain support, answers to their queries and make purchasers from anywhere in the world, around the clock.  As such, consumers have come to expect instantaneous reactions from companies with whom they wish to do business – this has become the norm. However, at the same time, community has never... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=7408 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=7408 As a savvy business person, you've no doubt at some time or another started down the track of creating a Newsletter or eNewsletter for your business. These incredible communication tools are well known for their ability to connect, inform, sell and service to both customers and prospects, however they can, if done incorrectly, be incredibly time-consuming. But it doesn't have... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4311 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4311 Today’s technology has provided us with so many new business tools that never existed only 15 years ago. Even as we speak, the world’s greatest technical minds are developing quicker, more interesting and more effective ways to promote your product or service to your potential customers – wherever they may live. Due to the ever-increasing advancement of technology, the way people do business has changed. A... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=7147 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=7147 Discover the Top 7 Reasons Why You Need Autoresponders The current buzz word in business automation is autoresponders. You know, those nifty little emails that can dramatically slash your contact time with new prospects, channel your customers through the sales cycle and even set up the perfect situation for a sale. But while many business people wax lyrically about the... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=7012 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=7012 Do you find yourself downloading eBooks only to end up throwing them into the rubbish bin because they are poorly written and lack the depth of research and information you know you could have put into writing it?  If you are an expert in your corner of the market, what is stopping you from writing your own eBooks and starting to build your own publishing empire! Here are five great reasons to start creating your own eBooks now: ... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=6937 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=6937 Tell-tale signs your marketing plan isn't working The global credit crunch is pulling at the purse strings of all businesses.  Global competition is tightening, technology is moving at lightning pace causing products and services to be obsolete in months, sometimes weeks.  In tough economic times likes these your marketing plan is more important than ever.  So how do you know it is working?  Don't live on... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=6889 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=6889 Powerful ways to get your database to love, trust and buy from you One of the most effective and powerful marketing tools online is your database.  You don't necessarily need the largest database full of emails.  Some marketers have huge databases full of useless emails on the belief that in order to make money all you need to do is to broadcast an email to everyone on the list.  Wrong.  You need a... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=6830 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=6830 How to tap into the power of online videos to effectively promote your business... If a picture paints a thousand words, then nothing sells a product or service better than an entertaining and/or informative video, and while TV advertisers have known and understood this fact for years, it is only recently that taped or streaming content has been within the reach of most businesses. Thanks to advances in technology... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=904 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=904 While the rest of the world is enjoying their holidays, for many business owners, now is the best time to start contemplating and cementing their marketing plans for the New Year.   And while traditional marketing methods create worthwhile results for some businesses, more and more are discovering that it's the eMediums of the web, eMail, eZines, and eMarketing that are producing the most bang for their marketing buck. But... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=6343 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=6343 We recently discovered the many advertising opportunities made available to us by popular social networking site, Facebook, and based on the response we received by readers to that article, have followed up with this article – providing advertising information on another popular medium, YouTube. YouTube is effectively a video sharing website. Users can upload, view and share video clips. YouTube was created in February 2005 by... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=5850 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=5850 The best ways to work smarter, but not harder, for maximum results. Most small businesses do not achieve the success they are capable of due to a simple reason that could be easily resolved. The problem that many small business owners fail to recognize is that there is only one of them, and they are not necessarily the expert in all areas of a small business. Therefore, the trick is to work smarter, not harder. But, like with many adages... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=5566 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=5566 Email marketing, or opt-marketing as you may know it, can be an incredibly powerful lead generation tool, however, as with many business tools we utilise, its success depends more on the operator than the tool itself. With a well-thought-out and researched action plan, and good content, email marketing can be an instantaneous and effective marketing strategy, virtually low cost and simple, that will increase your business and grow your... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=3870 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=3870 Here's the simple way to take advantage of the most cost-effective and efficient marketing strategy to grow your bottom line - Opt-in Marketing. This instantaneous and effective marketing strategy can massively increase your business and grow your bottom line! It is virtually no cost and simple and will, when done correctly, build your credibility within your marketplace, position you or your... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4769 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4769 Key tips for getting, keeping and motivating staff members for maximum profitability... Smart and successful entrepreneurs realised a long time ago that their most valuable asset is in fact their staff. Those hard working team members that help them to pull their vision together and service their customers to the best of their ability. Other businesses, however, experience high staff turnover, losses in productivity and a bad reputation... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=2152 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=2152 A common element in the success of a thriving businesses is their ability to take advantage of their database of contacts (clients, past clients, prospects etc). And while in the past, growing this database involved a lot of time and manual effort, it is now possible to automate this process thanks to the Altitude Communications FastTrack  eMarketing system.   Your contact list is your business goldmine and it must... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4557 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4557 Discover the secrets to selling more online product just by improving your thank you page.  Without doubt, the most important asset in any business is it's database. This seemingly innocuous list of past and present customers, prospects, leads and other people you've met can, if managed correctly, turn your business from a small and mediocre performer into a hugely profitable and widely successful enterprise. It's like the... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4400 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4400 An important part of becoming recognised as an industry leader among your customers, peers, the media and the general public and growing your profile, is by arranging to speak regularly on your topic of expertise at relevant industry and business events/seminars. The fact that you appear as an expert to give advice to others reinforces the fact that you are someone who is knowledge and has valuable information that others can learn from. The... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4265 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=4265 As we saw last week, a headline can mean the difference between your business growing in profit almost overnight, or getting lost amongst everyone else’s messages and marketing gimmicks. Interestingly, headlines can be placed into different categories. Knowing what they are and how they work can help you to formulate your headline. 1. The News Headline Everyone wants to know what the latest news is. Appeal to your... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=3962 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=3962 Get the tools to put your business on the path to success... Effective business goal setting can help ensure that your business continues to move forward. Setting goals for your business can prevent your business from drifting with the whims of the economy and ensure that you steer your business toward your own choices and targets. Probably the biggest reason that most people who have difficulty with goal setting fail is because they have... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=3806 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=3806 Discover the hidden wealth that may be buried in your business Have you ever heard the saying; “Build a better mouse trap and the market will beat a path to your door.”? Unfortunately this seems to be the axiom most business owners and organisations live by. I say “unfortunately” because it simply isn’t true. You see, if your market doesn’t know about your product, how do you expect... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=2880 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=2880 Altitude Communications NextG websites are by far the most technologically advanced and user-friendly websites available, boasting more advanced options in terms of development, appearance, and interaction than ever before. Designed to give a value-packed entry-level module with add-on features, our NextG website is a hard working site that will generate results for you. Our 'not so' standard, base model website package includes all the... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=2687 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=2687 One of the most repeated mantras of marketing is "test and measure".  Marketing professionals are constantly testing their emails, newsletters and offers to find out what is most effective for generating results for their business.  But testing and measuring isn't just for big companies with full-time marketing staff - you can test your own marketing quickly and cost-effectively by following a few simple steps. ... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=2591 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=2591 Forget computers, infrastructure, product or equipment, your clients are your biggest and most precious asset. It doesn't matter what type of business you're in, without customers, your business would no longer exist. It is for this reason that businesses, large and small, jump on the endless "market then sell", "market then sell" treadmill. This never ending cycle is like a children's see saw with income coming in peaks and troughs, good... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=1712 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=1712 A great way to end your week, is to get the household involved in making gourmet pizzas, they are quick, simple and delicious too boost.   1.      Buy a pizza base from your supermarket 2.      Preheat your oven 3.      Place your pizza base on a baking tray (or pizza stone)... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=1711 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=1711 eNewsletters are a great way for businesses to make contact with their clients online, to keep them informed about new products or services and most importantly, keep them coming back to your website to actually generate revenue.  But when clients can potentially receive a lot of emails each day, it's not easy to actually keep clients interested.  So how can businesses make sure their eNewsletter is actually read, and not... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=1710 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=1710 You only have to look at your own preferences to realise that the Internet is increasingly becoming society's prime shopping choice. Recent surveys have shown that a whopping 60% of consumers research all their major purchases of products or services online, prior to making a purchase. Plus, did you know a massive $34.5 billion spent online in Australia, in the last financial year. These astonishing statistics alone beg the question - is your... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=1709 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=1709 Let's face it, unsolicited emails, also known as SPAM, are irritating, time-consuming and a drain on our resources. Plus, not only is this flood of unwanted advertising messages hard to stop, but it seems to be increasing. World-renowned for its tough anti-spamming laws, Australia is now leading the charge in the criminal prosecution of SPAM senders. In fact, just last October, a Perth-based company was fined a total of $5.5 million dollars... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=905 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=905                 As society's love affair with all things 'on-line' continues, the importance of a functional and sales-producing website, to the success of a business, has never been greater. That being said, however, it is also amazing how many so-called 'professional' websites fail to meet even the minimum standards for functionality, let alone produce... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=594 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=594 After twelve long, grueling months of work many people see the work Christmas party as a great chance to kick up their heels, take advantage of the office bar tab and hit the karaoke stage for a few slurred renditions of favourite Christmas carols.  Though it is indeed the season to be merry, let it be known that the work Christmas party is wrought with danger, and overindulgence can often spell your downfall, and possibly the end... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=592 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=592 How to get the attention you want through Public Relations!                        Public relations is a fantastic marketing tool that all successful businesses are using to gain an edge over their competitors and keep their target audience informed about... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=595 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=595 Can having a positive attitude energize your life? It can and does, daily. Just as the opposite is true. Having a negative outlook enervates your life and you. Why? What is a Positive Attitude? A positive attitude could be described as an outlook on life with expectation that all will be well, all is well. Similarly, a negative attitude is an outlook on life filled with fear and expectation of problems and travail. A positive attitude then... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=3063 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=3063 ONYX BAR & RESTAURANT Movember Menu The team at Onyx have thrown away their razors for the month of Movember, and will all be coming together to raise money for Prostate Cancer, and Male Depression. Every year in Australia 2,900 men die of prostate cancer - equivalent to the number of women who die from breast cancer annually. One in six men experience depression at any given time but most don't seek help. We want to help change... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=2179 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=2179 The continuing success of our FastTrack Email Marketing and Next G Website Systems is based on the prosperity and happiness of our customers. In fact, your success is so important to us, that we continually invest a lot of time and money in order to enhance our products, add new features and ensure that they're on the cutting edge of technology. What you may not know is that every time we upgrade our products, you, as an existing client, get... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=2153 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=2153 With the meteoric rise of Internet use in the past 5 years, the importance of a "good" domain name has also increased. Domain names such as www.nextGwebsites.com and www.nextGonline.com for example, have become an essential component in the marketing arsenal of every business, and as such deserve more than just a passing consideration. Think about how long you pondered over the perfect business name - your business'... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=2151 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=2151 How many of you are experts in your chosen fields?  One of the most valuable and often overlooked tools we possess, as industry experts, is the wealth of knowledge we have ourselves.  But the real question lies in how many of you are truly translating this knowledge into achieving one of the most profitable and rewarding business goals - loyal customers.  The Benefits of Loyal Customers Loyal customers are... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=2091 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=2091 Want a hardworking website for your business? Then you need a 3G website. Designed to fully utilise the marketing potential of the Internet, a 3G Website will produce measurable results for your business. Depending on your goals and the type of business you run, these results could include: Increased sales through an online, secure shopping facility. Increased leads and referrals through smart interaction with existing and... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=1797 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=1797 Product Details Photo Gallery Software If a picture says a thousand words, then a photo gallery can do the selling for you. Photo galleries are a great way to display an entire product range without over-burdening the customer. Our sophisticated software allows web users to flick through a... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=930 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=930 An often underrated part of your marketing mix, networking, when done correctly, can be the most effective source of new leads and sales in your business. Also known as relationship marketing, networking expands your sphere of influence, and lets people get to know you and your company on a more intimate level.   Remember the social theory of 6 degrees of separation - that anyone on the planet can be connected to any other person... http://www.altitudecommunications.com.au/?process=views/article.php&articleId=593 http://www.altitudecommunications.com.au/?process=views/article.php&articleId=593 After twelve long, grueling months of work many people see the work Christmas party as a great chance to kick up their heels, take advantage of the office bar tab and hit the karaoke stage for a few slurred renditions of favourite Christmas carols.  Though it is indeed the season to be merry, let it be known that the work Christmas party is wrought with danger, and overindulgence can often spell your downfall, and possibly the end of...