Written on the 1 August 2013 by Altitude Communications
Email Marketing - is Bigger Better?
Newcomers to the world of email marketing often believe, that in order to be successful, they need to have access to a huge database list. Fortunately, for most of us, this is the stuff of urban legends. You see, while big email marketing databases are great if they are well managed, clean, active AND interested in your products and services, the sad fact is that often with size comes neglect or poor management.
There is no one-size-fits-all when it comes to communicating your message effectively, so invest the time to carefully manage one of your valuable assets in your business... your contact database.
Start by segmenting your current contact database into client type and also by interests. You will be pleasantly surprised at the results once you start targeting your message to more specific groups with your email marketing campaigns.
Without knowing better, these newcomers often take the so called "easy route" to try to build their database faster, like buying lists, spam or worse, and while this is a sure-fire way to put a massive number of contacts into your database fast, the return on investment is usually so poor, that it's not worth the effort.
Think about it, how often have you been contacted by a company via email, only to wonder... who is this and how did they get my details? Chances are, you'll either not open it, hit delete, or unsubscribe immediately - thus all the effort that the company has put into their message is wasted.
In comparison, consider the business with a smaller database of active contacts who are interested in what you have to say. These contacts enjoy receiving and reading your emails, they click on your offers, take the time to digest your information, respond, refer friends and most importantly buy. We know which type of database we'd prefer... what about you?
But back to the purpose of this article... building your database. Now while small, clean and active databases are good - bigger, clean and active databases are even better! It is really important to constantly build your database, as over time there will be a natural attrition - an ebb and flow of interest in your business.
This article will take you through some of the more effective ways to increase the number of contacts on your database everyday...
Follow these 12 List Building Tips - to help you achieve your goals and start generating income.
Become savvy with popular social networking sites such as Facebook, myspace and twitter. Join groups and meet people that are interested in your niche or better still set up your own group directing people to your website or give them the option to sign up to your email list.
Advertise on social networking sites, using Pay Per Click, to generate opt-in subscribers from a specific demographic. Make sure your advertisement is targeted and solves a major concern or issue for the prospect. Use the A.I.D.A (acronym used in marketing) formula when designing your next advertisement to help guide you with structure.
Attention - it must stand out and grab your prospects attention.
Interest - raise customer interest by focusing on and demonstrating advantages and benefits.
Desire - try to persuade customers that your offering will satisfy their needs and desires.
Action - create an irresistible call to action.
Use forum or blogs to spread the word about your products and services. There are literally thousands of forums you can target that are in line with your business and then simply start participating in the discussion. The key is to use ones that are interested in your topic or subject.
You are an expert in what you are selling or the services you are providing so start letting people know. Write articles and market them. There are a number of ways to do this such as using article repositories e.g. www.ezinearticles.com, on your website, in your eNewsletters, in other people's eNewsletters, forums, blogs, noticeboards, via public relations, in magazines and newspapers and other offline media.
If you have a product, set up a classified ads on ebay. People are always in the mood for buying when they are surfing ebay, and it is a great way to target visitors and show them what you have to offer.
Having a sign-up box (website opt-in form) on your website is essential, make sure it details what great stuff they will benefit from when they sign up. This can either be on top of every page, with the help of your programmer as exit grabber or the simplest method, with an unblockable (and customisable) pop-up such as the Altitude Communications' My Ad Impact Unblockable Popup.
Give away freebies - Your Lead Magnet. We all know people love free stuff and you can use this to your advantage to entice people to sign-up to your subscriber database. Offer special reports, eBooks, free e-courses or videos that you have produced or purchased in exchange for their name and email address. Always ensure that the "freebie" has a high, perceived value and you target your traffic as no one likes a spammer.
Advertise, Advertise, Advertise. Cheaper than traditional media, the owners of email newsletters often allow advertising or cross promotion within their eNewsletters at cost-effective prices. This is a great way to get specific and target your demographic in a database that has not seen your brand before. Make sure, however, that your ad links to your opt-in form and response email to ensure smooth and automated communications.
On your website have a "contact us" form. If visitors choose to contact you and ask a question or provide feedback, they need to input their contact details - these details should be added to your database.
Ensure your website is well written, the content is interesting, well laid out and appealing. This will encourage visitors to sign-up to your email list so they can be kept updated with your products and services... remember the secret here is to keep it simple, short and succinct.
Utilise your online strategy offline. For example, "advertise" your Freebie item on the bottom of your email, back of your business card and other printed material, ask people at Networking functions if they'd like your free information, have a hard-copy opt-in form at your cash register, run competitions and/or surveys etc.
Enlist the services of a professional. If you think it's expensive to hire a professional, just wait until you hire an amateur.
Altitude Communications & Marketing's My Lead Generator Programhas effectively added hundreds of hot, targeted leads into our clients' businesses in as little as 24 hours. But what's more, the program includes a plan for continued communication with your new contacts that maximises your marketing dollars, builds massive rapport and systematically moves each contact towards the sale.
Building your database won't happen over night, but these steps can ensure you are doing it quickly and efficiently. Make sure as your database grows you provide your users with quality content that keeps them coming back for more.
Help is only an email or call away - talk to the email marketing specialists at www.FastTrackEmailMarketing.com or click here to register for a Free demonstration of FastTrack Emarketing system and discover the power of automating your marketing.
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