Why Use Email Marketing

Written on the 1 August 2007 by Altitude Communications

Forget computers, infrastructure, product or equipment, your clients are your biggest and most precious asset. It doesn't matter what type of business you're in, without customers, your business would no longer exist. It is for this reason that businesses, large and small, jump on the endless "market then sell", "market then sell" treadmill. This never ending cycle is like a children's see saw with income coming in peaks and troughs, good times followed by tough times.

But there is a better way... 

It is generally accepted that to generate leads, prospects or future business; word of mouth advertising and referral-based marketing techniques are your best and most cost-effective weapons. However, until now, there was no tool that was able to combine both in a highly efficient and uniquely targeted way.

Introducing, email marketing, the perfect solution to modern business' client acquisition and retention challenges. Uniquely designed to meet the needs of today's fast moving business environment, email marketing successfully undertakes the tri-role of acquiring, building and maintaining profitable and cost-effective relationships with your customers and potential customers.

In addition to far outstripping the industry average for traditional direct mail response rates, email marketing also slashes the costs associated with traditional methods. This enables you to achieve outstanding results, while investing only a small amount of time and an even smaller amount of money. Plus, by harnessing modern technology, eMarketing enables you to easily track, test and measure the impact of your communications. Functions such as real time reporting and ROI (return on investment) calculators, provide unparalleled feedback and timely feedback on your campaign's success.

In short, if your goal is to build and manage exceptional relationships with your clients, maximize profitability and increase the effectiveness of your marketing dollars then eMarketing is definitely for you.
Product Features - FastTrack Email Marketing....

Build, develop and maximise your business.

Altitude Communications' FastTrack email marketing database solution is one of the best on the market, because it has been developed by business and marketing specialists.

Our FastTrack email marketing software includes the following components:
" Email Marketing,
" Database creation and management,
" Reporting,
" Article creation and management
" Surveys,
" eCards,
" Event Management,
" SMS Marketing,
" Managed eMarketing Campaigns.

Create Powerful Email Campaigns
Create, schedule, and send professional, personalised, and interactive letters to your existing and potential clients, with the all-in-one professional email communication system.

Whether it is a newsletter, sale announcement, invitation, or any one of over 50+ tried and tested eStrategies, this tool is full of features to make the process faster, organised and very effective.

It's also designed to assist you to attract new clients, increase your sales, and improve communications with your prospects, business partners and customers. 
For more information on Fast Track email marketing contact Altitude Communications on 61 + 7 3252 1622 or click here to find out more
Copyright Altitude Communications 2007. All Rights Reserved. This article may not be used in part or in whole without the prior written consent from the author.
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In this document, Altitude Communications and FastTrack email marketing share with you 50+ fresh eMarketing ideas and tactics to help your attract new clients and grow a profitable business without spending a fortune.
Get your FREE Tips now at http://www.altitudecommunications.com.au 

Author: Altitude Communications
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