The Process for Producing Video for Your Website

Posted by Bill Doyle - Altitude Communications on 10 December 2018

A Common Sense Guide to producing a video for your website

 

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Hi, this is Bill Doyle, and welcome to another 'Let's Catch Up For A Coffee' video together. It's really nice of you to join me today, and this is where we regularly talk about useful marketing tips and strategies that you can be using in your business right away. So you're going to find this video very short, and very useful, as part of this whole 'Let's Catch Up For A Coffee' video series.

In today's short training video, I'm going to give you a little bit of a Common Sense Guide to producing a video for your website, or any other medium for that matter, and some little step-by-step guide to help you think about the process when making your video.

Whether you're using or making the video at home, or in fact using a professional videographer like I am right now, Michael Cranfield. I'm here at Motorline BMW, and you may have seen it. I've got some timeless pieces around me here: a BMW motorcycle, and a little three-wheeler on my right here.

Now, the fact that these are old and timeless, they're actually showpieces. And when someone constructed or thought of constructing these vehicles, they didn't think that they were ever really going to date. And you know what? They actually haven't. They're actually timeless.

So, I want you to think about the video just like you would if you were going to build a timeless piece that was going to last forever. Because you don't want to re-shoot the same video over and over again. So it's worth doing the couple little suggestions and the tips I'm just about to give you.

Tip #1: Gain Clarity

So, gain clarity around your message and what you actually want to achieve when producing that video. Is it an educational video, where you're giving helpful hints and tips like I'm giving you right now? Or is it a call-to-action video? Or a sales video?
Either way, you need to gain clarity about what it is you're going to produce, and what's the purpose of that video, and what it's going to do on your website.

Tip #2: Content and Timing

So, the second thing is content and timing, e.g., the homepage welcome video, or the educational coffee style video like the one I'm delivering to you now.

Website Homepage Video

The one that you have on your homepage, for example, you don't need a ten-minute video or a 15-minute video. It's not an educational video. It's a quick video, maybe giving them the Five Top Reasons why they need to do business with you, or selling your unique selling proposition in that video. "Here's why you should choose me," for example. Optin Lead Generation Video...

For an opt-in video, or one that's going to build your subscribers list, that might be a little bit different. It might be a video that has something like, take this particular action and do this particular thing. I'll talk about that in a minute.

Prior Preparation - Video Production Planner
So the next thing that I suggest that you do, is pre-plan your video production. Now, whether you're doing that with yourself from home using your iPhone or whatever it is, right through to doing a professional video, you need to plan this out.

Michael Cranfield has graciously prepared what he calls the VPP or the Video Production Planner, and he's supplied this for you to download below this video. And this is just a simple document, we can use it as a guide to start activating and getting ready for your pre-production meeting. That's what I would recommend you do before you do any video, is plan out the production in advance.

So, in short, it's really easy to plan everything up front, and this will help you monetize your marketing and get the best possible results.

So just to recap on today's video ...

Number one: Gain clarity about the purpose of the video and where you're gonna do it. Number two: Think about the content and how that's going to be delivered. Is it a coffee video training series? An educational series? A call-to-action video, or a home page USP video? What's the purpose of that video?

#3 Be Realistic About Timing

And number three, be realistic about the timing. If you want something up next week, plan it out in advance so that you're ready to take action and just make everything as smooth as possible along the way.

Okay, that's it for today's 'Let's Catch Up For a Coffee' video. I hope that you found the tips useful, something that you can apply right away, and I highly recommend that you just get started and start filling out that form below this video.

Special Thanks to Michael Cranfield for Video Production and Photography

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The Process for Producing Video for Your Website - Bill Doyle

 

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Lead Generator Success Story - With Rhonda Madden From Investing In Property

Posted by Altitude Communications on 7 February 2018

Rhonda Madden from Investing in Property - www.MoreMoneyFromProperty.com Rhonda says "the results were outstanding and doing the "My Lead Generator" program with Altitude was the best thing we have ever done to bring in new business.

 

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Lead Generation & Online Marketing Success Story With Meg Filip From Leadership Mastery For Women

Posted by Altitude Communications on 7 February 2018

Meg Filip from Leadership Mastery for Women, talks openly about how she generated over 39 new sales leads in the first day or so and how she felt that she was walking hand-in hand with the marketing experts.

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Online Marketing and Lead Generation Success Story - with Terence Tam from BookPal Australia

Posted by Altitude Communications on 16 November 2017

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EMarketing Success Story - Trevor Dicks From Pacific Wellness Institute

Posted by Bill Doyle - Altitude Communications on 4 October 2017

Trevor Dicks tells us why using Altitude Communications has been the best thing he did in 32 years in business and how his "My Lead Generator" campaign has proven to be more effective than he had ever hoped.

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My Lead Generator Program, Absolutely Outstanding! Interview With Catherine Rumble

Posted on 3 October 2017

Someone I knew & admired provided a testimonial & I knew that if they'd given one then it must be just great. I already have around 80 leads in that a short period & nearly 50% of those have booked a one-on-one session with me.

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My Lead Generator Success Story - With Liz Cassidy From Third Sigma International

Posted on 2 October 2017

Liz Cassidy discusses her amazing success generating over 100 new leads in less than 24 hrs using Altitude Communications' My Lead Generator Program. Interview with Bill Doyle.

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How to Attract More Leads Into Your Marketing Funnel

Posted by Bill Doyle - Altitude Communications on 16 March 2017
How to Attract More Leads Into Your Marketing Funnel

Alan McGirvan Interviews Bill Doyle About Attraction Marketing

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Attraction marketing is the key to your future business success and growth...

Are you interested in attracting more clients? Listen in as Alan McGirvan interviews Bill Doyle on 'How to Attract More Leads Into Your Marketing Funnel'.

Click Here to Download or Print The Interview Transcript

These proven strategies will help you to understand the power of Attraction Marketing and how you can use them to start attracting hot targeted new leads right away!

This exclusive radio-style interview includes strategies on how you can start growing your business and building your list right now.

The proven strategies contained in this recording will help you to truly understand the power of Attraction Marketing and how you can use it to start attracting hot targeted leads right away!

I sincerely hope that you benefit from listening to this special interview.

Alan: You're talking about bringing people up into a new level, into a new altitude because you say that you can effortlessly attract your target market, tell me about that...

What is a USP and Why Do You Need One

Bill: Look you can, and I think the main thing that people look at in business is there's lots of things going on that we have to do in our business, and if you look at someone like McDonalds for instance. Now, they may not have the best, tastiest, healthiest burgers in the world but they certainly know how to sell them. So they attract a certain target market, and we use a thing called a USP or a unique selling proposition to do that. Most people, when I say USP, it's sort of like a UFO to them. They don't quite get what that means.

So what it actually means, it was developed in 1940 by a gentleman by the name of Rosser Reeves out of the US, and there are three distinct things that your business or your product, or your offering, must have in order to attract your target to take action and come into what we call your marketing funnel. So one of those first things is, get this thing, buy this product, take on this service or whatever that is and get this direct benefit right now.

Alan: Okay, it's that thing about you cannot have what you cannot attract, so you've got to give them the compelling reason the USP, the unique selling proposition.

Bill: That's right, and it's got to be in your attraction marketing because there's only two types of marketing, one that works and one that doesn't, and one that we're generally used to or we're taught as business owners to use is called outbound marketing.

That's where we'll put an ad in Yellow Pages traditionally or put an ad on Google AdWords, or wherever, whatever medium that we're going to use, and hope like hell that the phone's going to ring or someone's going to click and take action. Well, there's a bit more to it than that. We need to resonate with the audience that we're targeting, so we need to put an offer out to them, and it's the good old-fashioned offer of the word 'free'.

Learn More About Alan McGirvan and McGirvan Media

You can connect with Alan on LinkedIn or Facebook


Additional Resources and Training

FREE Online Workshop: Learn More about How to Attract More Clients - In The Next 30 Days, even if you don't have a list or you've only just started...

WARNING: Space is limited and these online workshops always fill up fast, because they offer significantly higher value than the information others charge you thousands for, even though it is FREE.

Claim Your Spot Now!

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Using Frequency And Vibration To Grow Your Business With Barry Auchettl

Posted by Bill Doyle - Altitude Communications on 5 February 2017
Using Frequency And Vibration To Grow Your Business With Barry Auchettl


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Learn How you can Start Using Frequency and Vibration to Grow Your Business - Interview with Barry Auchettl.

Barry Auchettl (ock-er-tell) is a Visionary from the Gold Coast in Australia whose passion is awakening the Vision in others. Barry has faced many life and health challenges from a positive and ultimately grateful viewpoint. He is one of Australia's most qualified vision educators.

Barry's passion is to allow people to shine from within. He has faced many of life's challenges from a positive and ultimately grateful viewpoint. He has overcome two life-threatening brain tumours and has reversed his need to wear glasses or contact lenses.

Click Here to Download or Print Interview Transcript

[00:03:00] What is the difference Barry between frequency and vibration?

[00:05:00] how does this frequency and vibration relate to us in the world of business and marketing?

[00:09:30] Why are you working with raising your own frequency continually?

[00:12:00] Top 3 Tips to Increasing Your Frequency and Vibration

How can people listening to this conversation increase their own frequency with using what you do?

Tip #1:
Make a list of things you're grateful for each day. I actually, in my list that I actually had 350 different things that you can you do, and the top couple seemed to be, gratitude is one.

Tip #2:
Meditate - The other one you mentioned as well, which is simply about meditating and just stilling the mind, whatever way that looks like for you.

Tip #3:
Get a frequency and vibrational checklist done by me. I'm actually willing for anyone on this call to offer a free 15-minute checklist to find out where your frequency actually is. Because until you know where it is, how do you know where you want to go to?

Barry Auchettl on LinkedIn
Barry Auchettl on Facebook

http://barryauchettl.com

Free Resources and Additional Training

Register for Your FREE Frequency Checkup (valued at $125)

Click Here to Email Barry Auchettl and include FREE Frequency Checkup in the Subject line to Qualify -
Please Note: Sessions are strictly limited due to Barry's personal time commitments.

50+ FREE EMARKETING TIPS
Want more FREE Marketing Tips and Strategies to help You Grow Your Business?
Get your 50+ Free Marketing Tips Here  ==>> www.50FreeMarketingTips.com

FREE ONLINE MASTER CLASS:
Learn How to Start Attracting More Clients In The Next 30 Day and Start Generating Hot New Leads On Demand
http://altitudewebinars.com/attracting-more-clients-now

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Copyright AltitudeCommunications.com.au. All Rights Reserved.

Receive more free marketing tips like this, only available to subscribers of "My Marketing Mentor Ezine". Go to www.BeesToHoneyPot.com

 

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Relationship Marketing How to Build Professional Business Relationships

Posted by Bill Doyle - Altitude Communications on 7 December 2016
Relationship Marketing How to Build Professional Business Relationships
 

Click Here to Download or Print Interview Transcript

Hi my name is Bill Doyle a Client Attraction and Lead Generation specialist... In this interview I had the pleasure of speaking with Wayne C. Atkinson who is a veteran and industry leader when it comes to building Professional Business Relationships and growing a network of business owners and professionals.

Wayne Atkinson really gives up some of his best ever strategies, on how you can Build Better Business Relationships to help you Grow and Expand your business.

In this podcast, Wayne explains how he built a local Chamber of Commerce's declining membership base of only 54 Members to over 430 paying members in as little as 48 months.
Listen in as he shares his little gold nuggets inside this exclusive interview.

As he says... "Remember that when you are talking to a business person, they potentially know another 250 professional business clients. If they can't use you, then you still want to build trust and rapport. The next time someone asks them, do you know someone who could help, you will remain top of mind and they will give them your name."

"In Real Estate it's Location, location, location. In Business it's, Follow up, Follow up, Follow up!"  That's just one of the secret keys to Building Professional Business Relationships and it should be a part of your overall ongoing relationship marketing strategy.

Connect with Wayne Atkinson to help you build your Professional Business Relationships by using the links below.

Email Wayne

Visit Wayne Online

 

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